Paradise is a vibrant street food brand that brings bold flavors and casual energy to every bite. Our team was tasked with designing a menu that reflects the soul of street food β fun, fast, flavorful β while keeping the layout clear and appetizing for customers.
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πΈ Design Concept
The menu combines bold typography, playful icons, and an energetic color palette inspired by urban life and food trucks. We aimed to create a visual identity that feels youthful, friendly, and full of flavor β just like Paradise’s menu items.
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πΈ Features of the Menu Design:
Category Highlights: Burgers, wraps, fries, grilled sandwiches, juices, desserts β each section color-coded and visually separated.
Bold Pricing & Readability: Clear layout that allows for fast scanning and easy ordering, even in high-traffic settings.
Street Vibe Elements: Graffiti textures, icons, and badge-style stickers that add personality to the design.
Dual Format Design: Both a physical printed menu and a digital screen version were created for flexible use.
πΈ Result
The final design helped Paradise communicate its brand personality clearly and attractively, encouraging more orders and creating a better customer experience β both at the counter and on delivery apps.