Our works.
galmed
Copywriting·Strategy & Planning
Project Scope
Galmed is a specialized provider of high-quality dental equipment, serving clinics, laboratories, and healthcare institutions with advanced, reliable, and precise solutions. Our mission was to create a visual identity that reflects the brand’s values: clinical precision, modern technology, and professional trust.
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🎯 Project Objective
The identity had to bridge medical seriousness with contemporary design, while staying accessible and easily recognizable in both digital and physical environments. The target audience included dentists, clinic owners, medical procurement professionals, and healthcare partners.
🟦 Core Identity Elements
1. Logo Design
The logo features a clean, geometric design combining a stylized tooth outline with technical shapes — symbolizing precision and innovation. The logo also integrates subtly curved lines to reflect care and ergonomics.
2. Color Palette
A calm, professional mix of sterile blue, clean white, and graphite gray, chosen to communicate cleanliness, reliability, and focus.
3. Typography
Sans-serif fonts with high legibility and clinical clarity were selected for both print and digital use — ideal for medical documentation, catalogs, and labels.
4. Grid System & Layout
A structured visual grid was developed to maintain consistency across all materials, from product manuals to exhibition stands.
📄 Brand Collateral & Applications
We applied the identity across multiple touchpoints, including:
Business cards, letterheads, envelopes, and ID badges
Product catalogs and equipment brochures
Booth graphics and banners for dental expos
PowerPoint and PDF presentation templates
Social media branding (LinkedIn, Instagram)
Equipment labeling and instruction sheets
🧩 Iconography & Supporting Visuals
A custom icon system was designed to represent various dental tools and machines: sterilizers, dental chairs, compressors, lights, and more — all built in a minimalist, clinical style for universal understanding.
Illustrative elements, such as soft blueprint backgrounds and modular tech patterns, were also used to reinforce the brand’s technical depth and product integrity.
